Firm 7 Marketing Services

sales leads

Firm 7 Marketing Services Maintains a Focus on Direct Marketing Accuracy and Efficiency!

Firm 7 Marketing Services is a leading provider of Telemarketing Lists and Mailing Lists. From Pre-Screened True Credit Leads to Business to Business Leads to Daily and Weekly New Movers and New Homeowners, Firm 7 Marketing Services can provide the sales leads you need. Choose from over 250 Million Consumers with over 150 selection criteria and more than 15 Million Existing Businesses with over 50 selection criteria.

Firm 7 has been providing excellent and efficient customer service for 5 plus years, placing the highest priority on understanding your Direct Marketing needs and goals, and translating them in to results! Whether you are looking for a telemarketing list or mailing list, Firm 7 is the lead source that will deliver for you time and time again.

Direct Marketing News

Buying Marketing Lists and Leads

Step One: Get Your SAN Number
Before you buy leads of people to call, you must be registered as a telemarketer with the National Do Not Call Registry, and obtain a “SAN” number (“Subscription Account Number”). Lead brokers will ask for your SAN number before they will sell you leads. There is no charge to register yourself and obtain a SAN for up to five area codes. Additional area codes will cost you a small fee per year.

To register yourself, go to https://telemarketing.donotcall.gov and click on “Register New Users”. Then you can simply follow the on-screen instructions, which are fairly selfexplanatory. Note that the “Organization Name” should NOT be Agel, the A Team, theGTP Team, or any other existing entity you do not own. Instead, use whatever name youwant your personal Agel distributorship to be known by. Your “Organization Function” will be “Seller”. The “Authorized Representative” is the person (usually you) who is authorized to manage your organization’s profile.

When you are finished registering, you will be given your SAN number. Be sure to write down your SAN number, Organization ID, Downloader Password, Representative Password, SAN Expiration Date, Area Codes you subscribed to, and the name of your organization.

Remember that after you register, it is your responsibility to make sure the leads you are calling are not on the Do Not Call list. Lead brokers will usually make sure the leads are clean before they send them to you, but the final responsibility is yours. You are required to check your leads against the Do Not Call list every 30 days. If any of your leads you haven’t called have appeared on the list in the last 30 days, you must scratch them off the list and not call them!

*** NOTE: Some states have their own Do Not Call lists which function in addition to the national list. Check with your state to determine if it has it’s own Do Not Call list and to learn what you need to do to comply with the regulations.

Step Two: Understand the Three Types of Leads and Decide Your Criteria
When you shop for leads, you must be aware that there are three primary types of leads. The first type of lead is called a “Demographic” lead. This type of lead is created by looking at statistical information, such as age, zip code, household income, home ownership status, etc. These leads are the cheapest, but are also the least well-targeted, and will usually have the lowest response rate.

The second type of lead is called a “Response” lead. This type of lead consists of people who have done something to indicate their interest in a given type of thing. For example, they may have filled out an information request form about vitamins, entered a drawing to win a gift certificate to a health food store, etc. It does not mean they’re actually ready to buy anything, but this type of lead will generally be better-targeted and generate a higher response rate. Of course these leads are more expensive than Demographic leads.

The third type of lead is called a “Buyer” lead. This type of lead consists of people who have actually purchased a specific product or service. For example, they may have mailordered some multi-vitamins. This type of lead is the most expensive of the three, but will usually give you the best response rate since you are finding people who have already purchased a similar product, and they are therefore likely to do so again. Even though this is the most expensive of the three leads, they should still cost less than $0.25 per lead…probably significantly less.

For our purposes with Agel, you will generally want to use the Buyer leads (also sometimes called “Specialty” leads by the lead brokers). You will need to think about the exact criteria you’re interested in, such as:
•How long ago did they purchase?
•What did they purchase (supplements, general health products, vitamins, etc.)?
•The person’s age
•The person’s household income
•The person’s physical location (zip code or area code…make sure it’s an area
code your SAN is valid for!)
•Whatever else you think will help you target people the most effectively

** NOTE: There is also a type of lead known as an “opportunity seeker” lead. If you mention to the lead broker that you’re working with a network marketing/MLM company, they will very likely try to sell you this type of lead. These leads are supposedly people who are interested in starting a home based business. However, you will generally find that these leads are very expensive (several dollars per name), and do not generate a good response rate. We strongly suggest you stick to the Buyer or
Response leads and save your money. A related type of lead is a “geneology” lead, which is also used for network marketing/MLM companies, but again, the Buyer or Response leads are what we suggest.

Step Three: Find a Lead Broker
Next, you need to find a lead broker who you want to work with. The easiest way to find brokers it to go to Google and search for things like “telemarketing leads”, “sales leads”, etc. You will find many of them. Check their websites to see what types of leads they offer and what criteria they allow you to select leads by.

Then, pick about 10 and call them up to see what they have to offer, their pricing, minimum order quantities, etc. Here are a few key questions you should ask any lead broker:
•Who is on the list? (what type of people)
•How did they get there? (what did they do to end up on the list)
•When did they do it? (last week, two years ago, …)
•How is the data collected? (sources and methods)
•How often is the data checked against the Do Not Call list?
•Minimum order quantity/price?
•Price per lead?

Make sure you call a number of different brokers to compare, as there are some pretty large variations in price and quality. You do not need to stick with the same broker forever, but you need to pick one to start with.

Step Four: Purchase your Leads
This is the easiest step. Just call up the broker you chose and place your order. They will usually ship the data to you via email or via download in a Microsoft Excel format, but other formats are generally available as well (for a price). Some brokers will ask for lots of information before giving you the leads (SAN number, copies of your scripts, id, etc.) while others will only ask very basic information. Once you have your leads, you’re ready to proceed!

Marketing Lists

Database Services

Phone/Reverse Phone Appending
Suppressions
Federal DNC
Merge/Purge/De-Duping
NCOA (National Change of Address)
Postal CASS Certification
Zip +4 Coding

Counts & Orders

Firm 7 Marketing Services