Firm 7 Marketing Services

Firm 7 Marketing Services

Direct Marketing List Source

US Tri Bureau Automotive Database

Wed, 05.1.13, 3:08 am

Credit and demographic data are integrated in our automotive lists. Compiled from multiple sources to provide a multidimensional view of each prospect, Firm 7 auto data helps you identify your potential customers at the precise time they are need of your product or offer. Choose either the vast US Tri Bureau Auto Database to maximize [...]

Source: Firm 7 Marketing Services | admin

US Daily and Weekly New Businesses

Wed, 05.1.13, 1:51 am

These companies can range from small home based businesses and ma-pa shops to future Fortune 500 companies. Choose a daily or weekly feed to put your offer in front of the business owners who need it the most. Regional phone companies update the Firm 7 New Business hotline on a daily basis for the freshest [...]

Source: Firm 7 Marketing Services | admin

US Tri Bureau Mortgage Triggers

Wed, 05.1.13, 12:24 am

With Mortgage Inquiry Triggers you can identify and communicate with credit worthy consumers at the precise time when they will be most receptive to your offer. Derived from inquiries into a consumers credit report, these prospects are actively searching for new or refinance mortgage options. Firm 7 Marketing evaluates enormous amounts of inquiries from the [...]

Source: Firm 7 Marketing Services | admin

US Tax Liens and Judgments

Tue, 04.30.13, 11:04 pm

With Firm 7 Marketing’s Tax Liens and Judgments, you will get accurate marketing lists of consumers and businesses with tax liens and judgments held against them. Compiled directly from court house records, Firm 7 adds approximately 60,000 tax liens and judgments to the database on a daily basis! Including debtor and representing firm information, this [...]

Source: Firm 7 Marketing Services | admin

US Existing Business Database

Tue, 04.30.13, 9:47 pm

Firm 7 is a premier provider of New Business and Existing Business Lists. If you are looking to reach your target market through a new or existing business mailing or telemarketing list, then look no further. Firm 7 Marketing Services maintains a database of over 15 million existing businesses to choose from, including all of [...]

Source: Firm 7 Marketing Services | admin

US Daily and Weekly New Movers and New Homeowners

Tue, 04.30.13, 8:39 pm

Approximately five million consumers buy a home and 60 million consumers move every year. The majority of these people have yet to establish relationships with existing businesses and services surrounding their new abode. New Movers and New Homeowners typically spend more in the first six months than existing homeowners may spend over the course of [...]

Source: Firm 7 Marketing Services | admin

Magazine Subscribers

Tue, 04.30.13, 6:55 pm

Highly responsive individuals that currently receive a variety of magazines. This List is 100% buyers, it is 90% credit cards buyers with an income of 35k +. These Buyers will respond well to offers like – -Insurance -Credit/Debt -Magazines -Travel/Timeshares -Business Oppurtunities -Real Estate -Health Magazine Responder Data Card

Source: Firm 7 Marketing Services | admin

US Tri Bureau Property and Credit Database

Tue, 04.30.13, 5:26 pm

Firm 7 Marketing Services knows end users must have the most up-to-date, highly accurate, and comprehensive mortgage mailing lists and mortgage telemarketing lists. This is essential for mortgage brokers, bankers, and any company currently marketing to the mortgage industry. Especially with current market conditions, accurate, precise mortgage leads have become essential to a successful and [...]

Source: Firm 7 Marketing Services | admin

US Tri Bureau Auto Inquiry Triggers

Tue, 04.30.13, 3:29 pm

Auto Inquiry Triggers identify credit worthy consumers at the precise time they will be most receptive to your offer. Derived from inquiries into a consumers credit report, these prospects are actively searching for purchase or lease options. Firm 7 Marketing leverages inquiries from the three credit repositories to identify consumers who are in immediate need [...]

Source: Firm 7 Marketing Services | admin

US Consumer Mortgage Database

Tue, 04.30.13, 1:22 pm

Firm 7 has the most in-depth consumer mortgage database available, with more than 120 million consumers in over 100 million households. Our consumer mortgage database is selectable by all popular fields of information. We understand the need for freshness of data, and update our records regularly. US Consumer Mortgage Database Data Card

Source: Firm 7 Marketing Services | admin

Latest articles from Direct Marketing News Features

Latest articles from Direct Marketing News Features

Etailer Taps Data with Appealing Results

Mon, 05.20.13, 11:00 am

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Columbus Retailers Discover New Mobile Territory

Wed, 05.15.13, 9:09 pm

More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

A Fresh Email Strategy for Fresh Water

Mon, 05.13.13, 12:00 pm

How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Real-Time Data That Sparkles

Mon, 05.6.13, 11:00 am

Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Everyday Email Essentials

Wed, 05.1.13, 4:00 am

Here are three must-have data sets that every marketer should include in his or her email strategy.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

USPS: The Next Amtrak?

Wed, 05.1.13, 4:00 am

Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Breakfast at Tiffany’s or the Red Carpet With Harry Winston?

Wed, 05.1.13, 4:00 am

Tiffany & Co. and Harry Winston are both “a girl’s best friend, but from a marketing standpoint, only one brand can wear the crown jewels.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Ski Campaign Lifts Travel Marketing to New Heights

Wed, 05.1.13, 4:00 am

The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Awareness Effort Spreads the Word on Chlamydia

Wed, 05.1.13, 4:00 am

“Friends with benefits” is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Turning Loyal Customers Into Brand Evangelists

Wed, 05.1.13, 4:00 am

Customer loyalty and brand evangelism is all about engagement, whether you’re a regional brand or a national corporation.

Source: Latest articles from Direct Marketing News Features | Direct Marketing News

Step One: Get Your SAN Number
Before you buy leads of people to call, you must be registered as a telemarketer with the National Do Not Call Registry, and obtain a “SAN” number (“Subscription Account Number”). Lead brokers will ask for your SAN number before they will sell you leads. There is no charge to register yourself and obtain a SAN for up to five area codes. Additional area codes will cost you a small fee per year.

To register yourself, go to https://telemarketing.donotcall.gov and click on “Register New Users”. Then you can simply follow the on-screen instructions, which are fairly selfexplanatory. Note that the “Organization Name” should NOT be Agel, the A Team, theGTP Team, or any other existing entity you do not own. Instead, use whatever name youwant your personal Agel distributorship to be known by. Your “Organization Function” will be “Seller”. The “Authorized Representative” is the person (usually you) who is authorized to manage your organization’s profile.

When you are finished registering, you will be given your SAN number. Be sure to write down your SAN number, Organization ID, Downloader Password, Representative Password, SAN Expiration Date, Area Codes you subscribed to, and the name of your organization.

Remember that after you register, it is your responsibility to make sure the leads you are calling are not on the Do Not Call list. Lead brokers will usually make sure the leads are clean before they send them to you, but the final responsibility is yours. You are required to check your leads against the Do Not Call list every 30 days. If any of your leads you haven’t called have appeared on the list in the last 30 days, you must scratch them off the list and not call them!

*** NOTE: Some states have their own Do Not Call lists which function in addition to the national list. Check with your state to determine if it has it’s own Do Not Call list and to learn what you need to do to comply with the regulations.

Step Two: Understand the Three Types of Leads and Decide Your Criteria
When you shop for leads, you must be aware that there are three primary types of leads. The first type of lead is called a “Demographic” lead. This type of lead is created by looking at statistical information, such as age, zip code, household income, home ownership status, etc. These leads are the cheapest, but are also the least well-targeted, and will usually have the lowest response rate.

The second type of lead is called a “Response” lead. This type of lead consists of people who have done something to indicate their interest in a given type of thing. For example, they may have filled out an information request form about vitamins, entered a drawing to win a gift certificate to a health food store, etc. It does not mean they’re actually ready to buy anything, but this type of lead will generally be better-targeted and generate a higher response rate. Of course these leads are more expensive than Demographic leads.

The third type of lead is called a “Buyer” lead. This type of lead consists of people who have actually purchased a specific product or service. For example, they may have mailordered some multi-vitamins. This type of lead is the most expensive of the three, but will usually give you the best response rate since you are finding people who have already purchased a similar product, and they are therefore likely to do so again. Even though this is the most expensive of the three leads, they should still cost less than $0.25 per lead…probably significantly less.

For our purposes with Agel, you will generally want to use the Buyer leads (also sometimes called “Specialty” leads by the lead brokers). You will need to think about the exact criteria you’re interested in, such as:
•How long ago did they purchase?
•What did they purchase (supplements, general health products, vitamins, etc.)?
•The person’s age
•The person’s household income
•The person’s physical location (zip code or area code…make sure it’s an area
code your SAN is valid for!)
•Whatever else you think will help you target people the most effectively

** NOTE: There is also a type of lead known as an “opportunity seeker” lead. If you mention to the lead broker that you’re working with a network marketing/MLM company, they will very likely try to sell you this type of lead. These leads are supposedly people who are interested in starting a home based business. However, you will generally find that these leads are very expensive (several dollars per name), and do not generate a good response rate. We strongly suggest you stick to the Buyer or
Response leads and save your money. A related type of lead is a “geneology” lead, which is also used for network marketing/MLM companies, but again, the Buyer or Response leads are what we suggest.

Step Three: Find a Lead Broker
Next, you need to find a lead broker who you want to work with. The easiest way to find brokers it to go to Google and search for things like “telemarketing leads”, “sales leads”, etc. You will find many of them. Check their websites to see what types of leads they offer and what criteria they allow you to select leads by.

Then, pick about 10 and call them up to see what they have to offer, their pricing, minimum order quantities, etc. Here are a few key questions you should ask any lead broker:
•Who is on the list? (what type of people)
•How did they get there? (what did they do to end up on the list)
•When did they do it? (last week, two years ago, …)
•How is the data collected? (sources and methods)
•How often is the data checked against the Do Not Call list?
•Minimum order quantity/price?
•Price per lead?

Make sure you call a number of different brokers to compare, as there are some pretty large variations in price and quality. You do not need to stick with the same broker forever, but you need to pick one to start with.

Step Four: Purchase your Leads
This is the easiest step. Just call up the broker you chose and place your order. They will usually ship the data to you via email or via download in a Microsoft Excel format, but other formats are generally available as well (for a price). Some brokers will ask for lots of information before giving you the leads (SAN number, copies of your scripts, id, etc.) while others will only ask very basic information. Once you have your leads, you’re ready to proceed!